Expertise
Marketing & business management
We help companies understand their markets, structure their sales effort and adapt their organisation to their ambitions. Our approach links market analysis to decisions on organisation and governance.
Challenges
Aligning market, organisation and management
A high-performing company knows its customers, competitors and distribution channels, and has an organisation capable of delivering its strategy. Yet these two dimensions are often handled separately.
We address them together: market insight shapes the offer and sales policy, which in turn guide organisation, governance and the way projects are run.
Our recommendations reflect the company’s size, history, market and ownership structure. They are written to be applied by the teams already in place, with longer-term support where implementation warrants it. The aim is lasting change in how the business is run, not a report that stays on the shelf.
Our services
From market insight to organisation
Market studies
Demand analysis, customer segmentation, and review of competitors and distribution channels.
Sales strategy
Positioning, product and pricing policy, choice of sales channels and a sales action plan.
Organisation
Review of structures, functions and decision-making processes; organisation charts and job descriptions.
Governance
Clear roles for partners, management and advisory bodies; operating and delegation rules.
Project management
Scoping, planning, monitoring and steering of projects, owner’s support and committee secretariat.
Partnership structuring
Identifying partners, defining the terms of cooperation and preparing agreements, working alongside legal counsel.
Deliverables
Tools you can put to work
Each assignment produces practical tools that teams can take ownership of, sized to the company’s resources and ready to use from day one.
- Market study report and summary of opportunities
- Sales action plan with targets and tracking indicators
- Target organisation chart, job descriptions and delegation matrix
- Governance charter or rules of procedure for governing bodies
- Project management plan and tracking dashboards
Who we work with
Who this expertise is for
This expertise is aimed at companies seeking to consolidate their market position or adapt their organisation to a new stage of growth.
- Companies in a growth or diversification phase
- Family businesses and companies with several partners
- State-owned enterprises undergoing reorganisation
- Foreign operators preparing to enter the Algerian market
- Project sponsors looking for partners
Our approach
Every engagement starts with a clear scoping of your objectives. We deliver clear outputs you can use directly to make decisions.
A sales or organisational challenge?
Describe your situation, and we will propose a focused approach and a realistic timetable.